Establish and Maximise your Profile
Make your Instagram profile look good by customising it. Tell your potential followers about yourself and why they should follow you. Begin by making the username, like your company name easily recognisable and searchable.
First things first, make your profile public. Your bio will be the first thing new followers see, and by fine-tuning it, you can identify your ideal customer. If they like what they see, they’ll most likely click the follow button.
Add a link tree to your bio so that person can simply navigate from Instagram with your other platforms. The space reserved for URLs is valuable real estate. To make the link more clickable, use a shortened, customised Bitly link.
Instagram’s success gave other social media platforms igtools a taste of its popularity. Instagram also began to build its brand into something exciting, inspiring, and of value to consumers, making it the perfect platform for businesses to market their products and services to people drawn to Instagram.
Assign a Content Creator
With every social media profile, it is necessary to have one or two people handle the social aspect of the brand. Choose someone with platform expertise who will “get” it if possible, and make sure they keep up to date on all new and additional features Instagram has to offer, from Reels to IGTV.
If you work for a large company, you may find most people want a vote on what’s posted. That is where a well-organized proposal or guidelines report comes in handy.
Versed with Photography and Editing practices
Post quality is important on Instagram. A lot. Your Twitter followers may excuse a few poor tweets, but a poor Instagram post is just a no.
Fortunately, you don’t need to start taking a photography course or practise for weeks before you are a good Instagram poster. However, you should become acquainted with basic camera tips and image editing apps. Seeing as Instagram is a mobile app, some of the content you create for Instagram will most likely be captured on your mobile device. That’s to be expected.
Consider investing in professional photography for your Instagram photos if your finances allow, as this will raise your profile. Alternatively, a mobile phone and a couple of editing apps will suffice. Most of your photos should be edited in at least two additional photo editing apps on your phone before being uploaded to Instagram.
Maintain a Posting Schedule
It’s time to start posting once you’ve created and optimised your profile, have someone managing it, and have your creative assets ready.
Before you actively engage people who are working down this list, it’s a smart option to have a steady number of great posts up – perhaps 15 or so. When people visit your profile, they will see a full screen of photos and will know you will post great content regularly.
Keep your target persona in mind as you plan your posting schedule, as this can have a big impact on the timing and frequency of your posts – especially whether you’re targeting a readership in a different time zone.
It might take some time and experimentation to optimise your timeline for your specific audience. Experiment with specific times to see what works best for your target audience. Your target users could be most active and engaged at different times.
Feature outside contributors
Create a separate email address for employees to send photos, short videos, memes and other media.
Encourage people to include a descriptive subject line so that you can quickly organise the content they send. While this may not appear to be the most efficient way to curate photos, it is the most convenient for the people who send you photos — and the easier you create it for them to submit content, the more content you will receive. If your team has a Box or Dropbox account, you could set up a shared folder where everyone can drop their photos and videos.
Engage with your audience using captions
Captions are an important part of your post, like the cherry on the top. Consistently excellent captions can do wonders for humanising your brand, and strong growth trajectory, and help make your content more shareable — resulting in increased exposure.
Use relevant hashtags
A hashtag on Instagram connects interactions from different users who aren’t already linked into a single stream. When you use relevant hashtags, your updates will reach a larger audience and make you more accessible to potential customers.
Do some studies on relevant hashtags in your field or industry to find the hashtags your viewers may be using. The Instagram app’s Explore tab is the most convenient place to conduct this research.
Once you’ve established a following, you can experiment with creating your hashtags, such as your company name or a tagline that relates to your content. This is an excellent way to establish your brand on the platform and create a more unified existence.
Promote Your Instagram
Promoting your Instagram account is among the best ways to increase followers. Embed posts in your blogs, share links in your email newsletters, and share on your other social media platforms. Asking current followers on other platforms whether they want to follow you elsewhere is a good opportunity to gain followers on one platform.
Additionally, to advertise your Instagram, you should begin with Instagram promotions and ads. This will allow you to reach a larger audience.