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Starting a Fashion Blog: Choosing a Fashion Blog Specialty or Sub-Genre

Starting a Fashion Blog: Choosing a Fashion Blog Specialty or Sub-Genre

Fashion blogging can be a fascinating field to start out in. I recommend choosing a niche theme to help you define the direction of your blog. For example, instead of a blog about fashion accessories, consider a topic that gets a lot of attention like fun earrings, or sunglasses. Choose something that interests you. You have to love the story or you will run out of inspiration.

Tip: There are thousands of fashion blogs out there, but don’t get discouraged. The best way is to create a blog from your perspective – a blog that only you can create. Great blogs have a strong voice and unique content. Be sure to put your own spin on the one you choose. This will make your blog stand out from the rest, and also drive more traffic to your site.

If you don’t know which way to start your own fashion blog, here are some categories to consider:

Street Fashion

This is a cool way to document and share your local fashion scene with the rest of the world. Street fashion blog are gaining popularity as high-end designers turn to the streets as a source of runway inspiration.

Celebrity Fashion

If you follow celeb culture and want to see poll shows to see what people are wearing, maybe celebrity fashion blogging is for you. The best part of starting a celebrity fashion blog is that there are so many resources and working with an entire industry dedicated to celebrity photography. The downside is that this market is crowded, so you need to make sure your blog is unique to get noticed.

Luxury Fashion

If you want to use your blog as a platform to launch a career in the fashion industry (fashion publishing, in particular) you may want your content to be targeted at top designers and labels. Celebrate the creativity of Oscar de la Renta, Alexander McQueen and Karl Lagerfeld with posts about the season’s fashion trends.

There are many sub-types of this category. Pick something you really connect with. Search the web for different accessories and share them in your posts. Maybe you could work with your partner and take a different approach to communication so that your blog is more about two friends discussing cool things to do.


As with the accessories section, there are many ways to find a shoe blog. Again, choose what works for you. If you are a professional shoe shopper and know all the best places to buy shoes online, share it with the world.

Buying/Style Guide

Want to combine features? Share your work on your blog. This can be fun and satisfying. Polyvore is a great shopping or blog style resource.

Trends in movement

The survival of the fashion industry depends on its rapid evolution. Start a fashion blog about trends – what’s hot now and what’s going to be hot in the future. Maybe you want a nostalgia blog about your favorite trends from the past. Scrunchies anyone?

Fashion on a budget

There are many blogs already dedicated to fashion on a budget and ready to target a young and carefree audience. Creating content can require a lot of digging the web for great deals and variety available, so be prepared to do some research.

Personal Style

Perhaps you need an outlet to showcase your personal style. Start a fashion blog about how well you dress, share photos, and post things that impress.

The Nightlife Style

You can get to this point by being serious or irreverent — think is dedicated to the cast of Jersey Shore. Whether you are a hardcore clubber who parties every weekend and are always looking for the perfect body hugging top, skirt, dress….or you want to cut some of these outfits very funny of the skanky club, this could be a fun story for you.

Old Fashioned

Pick a decade, and enjoy it! Find amazing vintage photos, movie clips, posters and more. Showcase and celebrate vintage fashion charms.
Another, Goth, Scene, and so on.

A blog is a great way to show off some fashion. If you have a unique experience on a particular social site, share what you think is good about it. Other fashion blogs can also foster a strong online community, which will bring readers back to your site again and again.


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